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The Psychology Behind Brand Recall

The Psychology Behind Brand Recall

How to make a lasting impression on your customers

Vishakha Todi
Vishakha Todi
The Marketing Funnel in Advertising

The Marketing Funnel in Advertising

A guide to demystifying the marketing funnel with various examples.

Parvati Nair
Parvati Nair
Silent Ads

Silent Ads

Analysing Performance Marketing Ads without voice-overs

Parvati Nair
Parvati Nair
Elements of Familiarity in UGC Ads

Elements of Familiarity in UGC Ads

An insight into introducing a sense of familiarity and relatability in UGC ads.

Parvati Nair
Parvati Nair
Breaking Down Emotional Motivators in Ads

Breaking Down Emotional Motivators in Ads

An understanding of human needs and their use in UGC ads

Parvati Nair
Parvati Nair
Are your landing pages congruent to the ads that you run?

Are your landing pages congruent to the ads that you run?

A case study on 'Hims.'

Parvati Nair
Parvati Nair
This is why you need 'This creative vs. That' Ad creative

This is why you need 'This creative vs. That' Ad creative

An insight into how comparative ads deliver high conversion rates and the best ways to use them

Parvati Nair
Parvati Nair
Why UGC and how to source them for free!

Why UGC and how to source them for free!

Actionable tips to receive testimonials leveraging your audience

Arjun Abraham
Parvati Nair
Arjun Abraham, +1
THE START OF MOCKTAIL

THE START OF MOCKTAIL

This was my appreciation mailer to my team mates at Mosaic Wellness after working with them for over 1+ years creating some of the best thumb stopping ads. This was the beginning to the start of Mocktail. We now create thumb stopping Performance UGC ads for cool D2C brands including Man Matters, Bummer, Perfora and more...

Arjun Abraham
Arjun Abraham